Tracking Your Numbers To Make Better Decisions

Yeah, I know what you’re thinking: “Tracking your numbers” isn’t exactly sexy, is it? But you know, it is hands down THE most important part of ANY business. Hear me out. Without tracking – or, ahem, “accurate” tracking – how are you going to properly evaluate how well your business is performing in line with those goals […]

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What has Ops to do with Marketing?

What Has Operations Got To Do With Marketing?

Marketing, like Sales, is something that can be looked at from an Operations perspective. People that work in Marketing are often very creative and don’t tend to like the operational part of Marketing. This can mean certain things are not being translated to the rest of the business and it creates a disconnect. Here’s what […]

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